POLL: What Are You Watching from the London Olympics?
Milwaukee was the No. 1-rated market for Sunday's Olympic broadcasts, despite the lack of local athletes and the tape-delayed prime-time events.
Only five Wisconsin athletes are participating in the London Olympics — and only one, Waukesha triathlete Gwen Jorgensen, is from the Milwaukee region — but that hasn’t dampened the interest among local TV viewers.
ESPN sports business reporter Darren Rovell (@darrenrovell) Tweeted on Monday: “Day 2 Olympics shocker. NBC’s #1 TV market yesterday was Milwaukee.” Duane Dudek of JSOnline reported that WTMJ-TV, the local NBC affiliate, had a 28.4 rating for Sunday’s prime-time Olympics coverage — which is almost exclusively tape-delayed. (By comparison, the top Nielsen-rated show nationwide for the week of July 16 was America’s Got Talent, with a rating of 6.1.)
So without a local connection, or live prime-time events, what draws you into NBC’s Olympic coverage? Vote in our poll and explain more about what you like — or what you don’t — in the comments.