In a full-page ad in major Sunday newspapers, Starbucks CEO Harold Schultz said Starbucks will be handing out free cups of coffee on the Fourth of July, and for a good reason.
The ad titled “How Can America Win This Election?” talks of the country’s dwindling national spirit and political divide. Shultz hopes that by offering the free Tall cup of brewed coffee, it’ll raise awareness for his campaign #INDIVISIBLE, a national conversation across all social media so “we can all put citizenship over partisanship.”
“I love America, but we all know there is something wrong,” wrote Schultz. “The deficits this country must reconcile are much more than financial, and our inability to solve our own problems is sapping our national spirit. We are better than this.”
Schultz is inviting Americans to speak up on social media like Twitter, Instagram and Facebook, using the tag #indivisible so the company can collect the local voices.