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New Business: Red Mango Now Open in Fox Point

The create-your-own frozen yogurt shop saw more than 50 customers in just its first hour of operation Tuesday. But more than a business model, husband-wife owners Peter and Elizabeth Braatz, say they want to give back to the Fox Point and Bayside area.

frozen yogurt shop opened its doors for the first time Tuesday afternoon with a bang when more than 50 customers walked through the door in less than one hour. 

"Honestly, it's been every 15 minutes," owner Peter Braatz said. "Even this weekend, we weren't open, we had nothing saying that we were going to be open, but there's people every 15 minutes coming in and saying 'Hi.' So, we started telling them we'd be open at 2 and there's quite a line."

The create-your-own frozen yogurt shop was originally slated to open in the on June 1, but after some leasing negotiations, finally opened at 3 p.m. Tuesday. 

"We haven't done any advertising locally, this is just word-of-mouth and that's how people are here," he said. 

And "how people are here" is exactly why Peter and Elizabeth said they chose the Fox Point location. 

"This shopping center is pretty much full," he said. "There's always cars here, there's tons of people and we have a lot of friends that live in Bayside and Fox Point. I like the area." 

A family affair

With three children under the age of 4, this venture has been eye opening for both Peter and Elizabeth. 

"Our children bring the greatest sense of accomplishment and wonder into our lives. And the opening of our business has shown us that hard work and dedication proves to be the best avenue for success," Elizabeth wrote in a

And in addition to raising children — 3-year-old twins Emma and Carter, and nearly 7-month-old daughter Sydney — and running a business, Peter and Elizabeth also very support of their North Shore communities.

Peter was on the Thiensville Fire Department and was the treasurer for the fundraising arm of the department. He was also an active chairperson for the Ozaukee County chapter of Ducks Unlimited. Elizabeth is a member of the Mequon Mom's Club, writes for Milwaukee Moms and is a group exercise instructor at the YMCA.  

"We're both just really involved in the community, that just comes as second nature to us," Peter said. "So, between just our involvement in the community and our desire to give back and help people out, and also the desire to just have a good, quality product that people like, I have pretty high hopes for what we're going to do."

And that spirit of giving back aligns with the fundamentals of Red Mango. 

Instead of simply throwing away the frozen yogurt when it reaches the end of its life, Peter said Red Mango will team up with a local charity or organization and sell the frozen yogurt for much less than the regular price, donating 100 percent of the profits to that organization or charity. 

"Literally, we'd sell them a gallon of this stuff for 25 cents. It's that or we throw it away," he said. "Nothing goes to waste and we can also help out the community."

But on top of giving back, the fundamental health value of Red Mango products is what attracted both Peter and Elizabeth. Red Mango offers nonfat, gluten-free, Kosher and vegetarian treats. And Peter said if you happen to have an allergy or intolerance, Red Mango employees are happy to bring out ingredients especially for that individual customer. 

"If somebody comes in and says 'I have a peanut allergy' or a gluten intolerance or Celiac disease, we have (employees) go straight into the back and get things fresh out of the container. So, if they say 'I would like to have mangoes,' we'll have them get fresh mangoes so there's no chance (of contamination). It's just a little something extra that's hard to find."

And why is it called Red Mango?

"Because when mangoes ripe, they get a little red spot on it and it signifies the peak of freshness, or the peak of ripeness," Peter said. "So, that's when it has the most amount of nutrients, it's the most beneficial for your body and that's what we focus on — all fresh fruit, fruit that's never frozen, everything is at its peak of ripeness, the most delicious and most beneficial for your body." 

A 'grand' grand opening

Although the shop officially opened its doors Tuesday, a special Grand Opening celebration is scheduled from noon to 4 p.m. Sept. 29. Not only will there be a DJ, but there will also be a photo booth where people can take pictures of their creations, a Miss Mango competition, fake tattoos, stickers, coloring pages and a "big splash" mid-way through that Elizabeth said she can't reveal yet. 

"Now, it's just working out the kinks..." Peter said. "Putting on the finishing touches." 

Hours and information

Red Mango, located at 8663 N. Port Washington Rd.,Fox Point, is open from 10 a.m. to 10 p.m. Monday through Saturday, and 11 a.m. to 8 p.m. Sunday. 

Absolutelyfabulous September 05, 2012 at 09:08 PM
Stone Cold was where Jimmy John's is now. As for calories, once you start putting the toppings on the frozen yogurt, all bets are off as well as the price increasing. Though, I can see some parents steering their kids towards what they may view as the "healthier" option.
Sarah Worthman September 05, 2012 at 09:12 PM
Yeah, I could see that. However, if parents only allow their kids to add fruit/nut/granola toppings, I can't imagine the calorie count would be as bad as say, Blue Moon ice cream on a sugary cone. Today, I had pomegranate and original twist frozen yogurt, smothered in pieces of mango, red and blackberries, kiwi and granola. It was amazing!
Absolutelyfabulous September 05, 2012 at 10:05 PM
5 myths about frozen yogurt. http://www.shape.com/healthy-eating/meal-ideas/healthy-snacks-5-myths-about-frozen-yogurt "Stay away from popular "healthy" snack toppers like granola, which adds 138 calories and 6.8g of fat per ounce" The preceeding article does mention Red Mango and what it's doing to try and address one of the myths ie frozen yogurt is loaded w/ Probiotics as is the case w/ regular yogurt. Still a nice addition to the offerings nearby. ______________________________________ "Counter-intuitively, some experts say higher fat content in ice cream actually fills you up more quickly and you end up eating less, potentially taking in fewer calories than you would when having frozen yogurt. Toppings also make a huge difference in calorie count."
64Pininfarina September 05, 2012 at 10:27 PM
Do they have anything on the menu for vegans? My family lives in Fox Point, so doubtless there will be regular trips to Red Mango, but I'm vegan and my nephew is allergic to dairy so what options might we have? We enjoy family outings to fun places like this and always hope that there is some treat (as opposed to just soda or coffee) for us too. For example Babe's Ice Cream on Kinnickinnic also stocks Italian Ices and Soy Ice Cream. Please consider those options as well. Thanks! Best of luck to you on your Grand Opening!
RedMangoRiverPoint September 06, 2012 at 06:53 AM
Thanks Absolutelyfabulous and 64pininfarina for taking an interest in our new business! I read over the article from Shape.com and it mostly hits the nail on the head. I would only add a few things that may have changed since the article was written. Myth 3 - Red Mango now has a proprietary probiotic from Ganeden Biotech call Ganeden BC30 - http://ganedenlabs.com/redmango/. This is in all of our products from the yogurt to our lemonade or coffee chillers and this how we were awarded with the Live and Active Cultures seal from The National Yogurt Association -http://m.prnewswire.com/news-releases/red-mango-certified-by-the-national-yogurt-association-to-use-the-live-and-active-culture-seal-58531602.html. Regarding the calories, that's the beauty of self-serve. You can have as much or little as you prefer. We have the caloric content posted on each flavor at eye level and we measure the weight so you can get a pretty good estimate of how many calories you would consume. As for Vegans, INDEED!!! Alyssa, one of our talented and friendly team members is a vegan and is teaching the rest of us how to make vegan smoothies. In fact, we got orange juice (to replace our yogurt base) today so vegan smoothies can be made!!! Again, thanks to everyone for taking an interest in your local businesses and if you have any questions, please let us know!

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